Sustainable products are products that are manufactured, marketed and used  taking into account both environmental and socio-economic aspects. Our Products don't  only look at one aspect of sustainability, we look at all aspects from origin to end life and try choose the most environmentally friendly, ethical and uplifting path as possible. To help the environment we use natural or recycled materials (except for zips and elastic), work on a no fabric waste policy and use cut off fabrics for cushion stuffings, work with carbon neutral factories for printing and fabric manufacturing, only make small batches of clothing and create great quality products for a long life. On the socio-economic side of sustainability we contribute by employing South African females, working with South African female artisans, buying locally made fabric and supporting local businesses. Proudly South African from start to finish! We want to be as transparent as possible



Hemp: A fabric made from Cannabis sativa plant

Environmental benefits of hemp include: low amount of water usage, no need for chemical pesticides and fertilisers, renewable resource, produces more fiber per acre than trees, very quick growth rates, absorbs more CO2 than trees, nothing is wasted in the hemp production process and lastly it is biodegradable. 

Fabric benefits: UV and mould-resistant.



Linen: A fabric made from the flax plant

Environmental benefits of linen include: Less water and electricity used to produce linen compared to other fabrics, less chemical fertilizers and pesticides need to be used for flax crops, flax can be grown on marginal land that is unsuitable for food crop production and linen fabric is biodegradable.

Fabric benefits: Strong, absorbent, moth-resistant and softens beautifully with age.



CmiA Cotton: The fabric from plant stage to manufacturing is fully done in Africa and manufactured in a carbon neutral factory

Environmental benefits of African cotton include: CmiA cotton is completely produced in Africa sustainably and ethically from farming all the way to fabric production. CmiA supports smallholder farmers, working to promote gender equality, dignified labour conditions and respect for the rights of children. CmiA is also committed to protecting soil, water, biodiversity, climate and the environment.

Fabric benefits: Strong, absorbent, soft, breathable and easy to wash


Bamboo: Fabric made from the bamboo plant

Environmental benefits of African cotton: Although bamboo goes through a chemical process to create the fabric, which isn’t very environmentally friendly, bamboo farming is a lot more environmentally friendly and sustainable than conventional cotton. Bamboo farming benefits include: low amount of water usage, chemical pesticides and fertilisers are not needed, very quick growth rates, removes greenhouse gases and prevents soil erosion. Bamboo is also biodegradable compared to polyester

Fabric benefits: Anti-bacterial; highly absorbent; soft; UV protectant


Regenerated nylon & recycled polyester: Regenerated nylon is made from recycled plastics from landfills and oceans around the world
Environmental benefits: Removing of plastics from oceans and landfills, it can be recycled, recreated and remoulded over and over, It reduces the global warming impact of nylon by up to 90% compared with the material from oil.
Fabric benefits: Durability and UV protectant

Packaging and Labels

We have taken into consideration every part of the process from the origins of the fabric to the life of the garment after it has been purchased. A big part of pollution is all the packaging and labels of every product that are mostly single use. Our woven labels are all made from recycled polyester and our swing tags made from recycled paper. We have also used reusable eco-friendly fabric bags for packaging of each order and 100% compostable mailers for delivery.